Trainers´House

Website leads for sale

Objective was to build the best website in the industry that would be clear, engaging – and bring more leads to sales.
The solution utilized the WordPress publishing system, as well as the inbound marketing tool HubSpot in lead production.

The content structure of the Trainers ’House service was translated from business-oriented to fully customer-oriented. Versatile categorization and keywording of content allowed for rich cross-linking of content, intelligently recommended content templates, and even dynamic recommendation based on customer personality. The inbound marketing tool HubSpot, which is integrated into the service in many ways, was used to identify customer personnel and call-to-actions. Because the primary goal of the service is to generate leads and bring in sales, its performance is also strongly targeted and measured.

Brand Refreshed

Trainers´house had very recognizable brand but it was quite old and outdated.

Site´s visual design utilized Trainers´House´s colours and fonts, otherwise i made significant refreshments in the whole visual identity of TH. For example the photography style was changed to more modern and punchy look.

Trainers´house people are game changers, they are called in when there´s problems in workplace or for example when the sales are low. Their mascot is a cat with a lion shadow. I tried to bring out the carnivore side of them and brought out punchy and powerful look and feel with high contrasts, bold fonts, filtered photographs and bright colours.

Site won Finnish web awards silver in 2018